MuchLoved's Next Chapter

3 January 2024
Four people making heart shaped silhouettes with their joined hands against a sunset backdrop

At the start of January, we launched our social enterprise arm, as part of plans to both maintain and improve our tribute services going forward.

Read on to find out more about the change, what it means for your tribute, and how it will help ensure that MuchLoved is your place to remember, long into the future.

Where it all began

Since we were founded back in 2006 as a response to a personal bereavement, MuchLoved has grown from a small charity helping bereaved families honour their loved ones into the UK's leading in-memory tribute platform.

We now work with over 2,500 charity and funeral director partners, have supported over 300,000 families to remember their loved ones, and to date, have raised over £150 million for good causes up and down the country.

We want to continue our work in supporting bereaved families by helping them create beautiful tribute pages to remember their loved ones. Our mission of providing a dedicated place to remember for anyone bereaved is still at the heart of everything we do.

We embark on a new phase of the MuchLoved story which sees us change from a small charitable trust to a social enterprise. This change represents our commitment to providing a lasting, sustainable legacy and our unwavering dedication to supporting you - our cherished MuchLoved tribute owners and partners.

What's changed?

From January, the MuchLoved Charitable Trust will exist alongside MuchLoved Ltd, our new social enterprise arm, continuing to provide the UK’s leading tribute platform, your place to remember. The MuchLoved Charitable Trust will continue to handle the donations, but the tribute platform will be run, maintained and improved by the new social enterprise, MuchLoved Ltd.

Whilst this is an updated structure in the way that we maintain and develop the platform, for anyone using the tribute pages there is no change at all, and our services remain exactly the same.

Why the change?

We're in this for the long term. To ensure we stand by your side for the next decade and beyond, we've carefully considered what it takes to secure a future where MuchLoved continues to be your trusted haven for remembrance.

Creating a social enterprise will enable us to continue to provide both our partners and our users with the services they need for the long term. The new structure will help us to generate sustainable income through our business activities and enable us to invest in the technology that runs our platform to continue to develop and improve everything we offer you whilst upholding our fundamental commitment to supporting bereaved families.

Two decades ago, we were the leading developers of the new technology needed to bring tribute pages to you. To maintain this level of innovation and development, we need to continue to invest in our technology services. Imagine a platform that evolves with your needs, providing a seamless, beautiful, and even more meaningful experience to commemorate your loved ones. We're working towards all that and more.

We're here for you

Our commitment to looking after our tribute owners and partners remains at the forefront of everything we do. This means strengthening our communications and continuing to provide you with unparalleled support, particularly during some of the toughest times many of us will ever have to cope with.

The transition into a social enterprise means that we can plan to offer improved services and ensures we can continue providing them safely, securely and reliably. You'll never find adverts on our site; we are totally committed to providing you with a dedicated and beautiful place to remember.

The MuchLoved community

MuchLoved has always been more than a platform; it's a community. We are inspired by the meaningful impact our platform has had on your lives and continues to have as you share your treasured memories of loved ones.

We're also excited to expand on the services we offer and enhance the digital services that help our partners in their important work to support bereaved families.

As we move forward with these changes, MuchLoved are committed to being your enduring companion, providing continuity, security, and a trusted place to remember and celebrate the lives of your loved ones, sharing your precious memories.

Thank you for being part of the MuchLoved community and for joining us on this new part of our story.

As always, if you have any questions, please feel free to contact our support team on 01494 722818 or email us at support@muchloved.com. We're here to help.

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© MuchLoved Limited 2024, Company Number 14965211.
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